Adams, WI is an Adams County city classified as a rural-and-recreational community in central Wisconsin’s lake country. Primary sectors include retail and tourism; major employers include local healthcare and small businesses. Adams-Friendship Area School District serves ~1,400 students at Adams-Friendship High School. The city is served by WI-13 and CTH-A. Geographic features include Lake Petenwell, Castle Rock Lake, the Wisconsin River, and Roche-A-Cri State Park.